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Course Advisor

John Doe Digital Analytics Faculty Chair
Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics

Recognized as a Google Product Strategy Expert (2016) and considered one of the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model and the Web Analytics Solution Profiler (WASP) quality assurance tool, as well as other tools and concepts throughout the years.
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Course Preview

Mod 1 - What is Programmatic Advertising
Mod 2 - Players in Programmatic
Mod 3 - What are Ad Servers
Mod 4 - The Growth of Programmatic Display, Mobile and Video
Mod 5 - Programmatic Native
Mod 6 - Programmatic TV
Mod 7 - All About Cookies
Mod 8 - All About Viewability
Mod 9 - Programmatic KPIs
Mod 10 - Private Marketplaces
Mod 11 - All about Pixels

Course Completion and Certificate

Do I need any prerequisite for this course certification?

No prerequisite is required, but the Programmatic 101 course is a good starting point for all students. If you begin the course and are having trouble keeping up, feel free to message our support and we can help lead you in the right direction.

How do I receive my certificate for Programmatic 101?

When you complete the knowledge check at the end of the course, you will receive a certificate of completion that you can print for your records.


Why should I complete this course?

Completing the Programmatic 101 course provides you with immediately valuable skills that can be applied on the job. Your certificate of completion demonstrates that you have learned all of the elements of the course, and honed your skills in digital advertising.

How long does it take to finish a course?

Each course contains multiple modules, as well as practical exercises and real-world applications. While you could sit down and complete each course end-to-end in one sitting, it’s not recommended. The courses are designed as microlearning modules, which you can then apply on-the-job. You should expect to spend approximately 2-3 hours/week over 2-4 weeks to complete each course.

Self-paced participants probably spend a total of 25 – 35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that can take depends on how many hours they have to dedicate to studies each day or week. Some members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2 – 3 hours a week.

Coached Master Certification is a structured 90-day course, and the weekly exercises are mandatory. Plan on spending 5 – 7 hours per week, and more when you’re working on your final project.

Can I really quit any time?

Of course! If you are enrolled in a monthly membership, you can cancel at any time. But if you do, you’ll miss out on all the new content, and updates we create to keep you at the top of your game, so we’re guessing you won’t want to quit!

Can you help me decide which plan is best for me?

Sure! Give us a call, email us, or contact us through the form. Our learning plan specialists excel at helping folks just like you figure out the best plan to achieve your training goals.

Can I just buy one course?

Our learning consultants would be happy to talk to you about a custom program. Otherwise our one low price model gives you access to all of our content so that as your learning needs evolve, and new content is created, you’ll always be at the top of your game.