It’s almost impossible to hire people with existing knowledge of the industry and best practices due to a supply/demand issue this is exacerbated by the ongoing rapid changes taking place. Because of these market forces, many brand and agency organizations are hiring smart and talented people, and then teaching them the skills needed to be successful in managing digital efforts.
Digital marketing skills are in high demand, but hiring managers are struggling to find talent.
“Many believe this rapid rate of change has caused a marketing skills gap, making it difficult to find candidates with the technical, creative, and business proficiencies needed to succeed in digital marketing”
Digital marketing strategies evolve quickly. Every few months Google changes their metrics, new social platforms emerge, and best practices evolve. The rapid pace of change makes internal training obsolete more quickly than it can be updated.